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Royal Crown's leading brand, RC Cola, ranked as the third-largest national brand of cola behind Pepsi and Coca-Cola and stood as the only national brand cola alternative available to non-Coca-Cola and non-Pepsi-Cola bottlers. The company's other brands included Diet RC Cola, Diet Rite Cola, Nehi, Nehi Lockjaw, Upper 10, and Kick.
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1941 "Best By Taste Test" publicity campaign with Hollywood celebrities 1951 Diet Rite, industry's first sugar-free cola - "Leading New Product of the 1960s" 1962 Nehi, Inc. becomes Royal Crown Cola Company 1978 Introductions of Cherry RC, Diet RC, and Diet Rite flavors 1984 Serious commitment to Royal Crown development overseas 1993
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The company named the beverage Royal Crown Cola, a nod to Hatcher's first soft drink, Royal Crown Ginger Ale. Over time, the name was shortened to RC Cola. And the rest, as they say, is history.
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Since its launch in 1905, RC Cola has been a soft drink that embodies individuality and entrepreneurial spirit. RC's crisp, clean taste distinguishes it from other colas, and has become a favorite of cola drinkers throughout America.
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OUR TOP Quality Brands While other colas simply go with the flow, RC Cola continues to stand for individuality. Visit the Royal Crown Minisite about Get to know the American South through the flavor of a true southern cola with a history that spans more than a century.
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According to RC Cola's official history, the new Royal Crown cola was perfected over six months by a chemist named Rufus Hamm. The work paid off as the soda became popular immediately and turned the company's fortunes around. By the '40s, the soda had reached 47 of the contiguous United States.
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Apr 1, 2021 5 min read From Union Bottling Works to Nehi to Royal Crown: the history of the Royal Crown Cola Company Happy Spring, everyone! In April, HCF's History Spotlights will cover the stories and legacies of five businesses that have been in our community for a long time.
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As one of the original American colas, RC has grown to be the brand choice of millions across the world. Regarded by many as the "flavor of freedom," consumers enjoy a refreshing soft drink that personifies individuality. Retailers love how it flies off the shelf. That's what you call a win-win. Awards become a bottler
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The Nehi Bottling Company of Winchester, Virginia, originated in 1928. The company was owned and operated by Margaret and William Edwin Bridgeforth Sr., (Bill). Chero Cola (Which was renamed Royal Crown Cola) was introduced to the Nehi flavor line and the company's name was changed to Royal Crown Bottling Company of Winchester, Virginia.
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As Bill Sipper on Waste Advantage Magazine points out, in the 1960s plastic waste was first observed in the oceans - an event that contributed to today's growing consumer preference for beverage products such as Royal Crown craft soda, which comes in old-fashioned, glass bottles. RC Cola - At the Forefront of Innovation
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On the other hand, we have RC Cola, short for Royal Crown Cola. This underdog of the cola world has its own compelling story of origin. In 1905, a young pharmacist named Claud A. Hatcher set out to create a cola beverage that could rival the dominant players in the market, including Coca-Cola. Hatcher's aim was to develop a drink with great.
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The new Chero-Cola, released in 1934 and named Royal Crown after Hatcher's first drink, was a big hit, and in the late 1950s the company changed its name to Royal Crown Cola Company. (Courts ruled in 1944 that the company could once again use "cola" in its name.) Mott was replaced by C. C. Colbert as president and chief executive officer.
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Believe it or not, Royal Crown Cola used to be one of the most innovative companies in the beverage industry. It came out with the first canned soda, the first caffeine-free soda, and the first.